generally the sales person is a liaison. It is best if you have the technical background (Chemistry, Pharmacy, maybe pre-med) so you can understand and discuss the chemistry and bio-chemistry of the drugs with physicians & other purchasers who might be technical minded. You then need liberal arts skills so that you can effectively communicate that technical information to non-technical people who might be the people making the purchasing decisions, like clinic managers. You must understand what you are selling and be able to communicate why potential customers must have it whether they are of a technical mind or not. Also, you must be able to make that determination (qualify your potential customer) and speak accordingly. This is why you need the techical skills and the liberal arts skills.
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